Access Facebook Insights in Excel

Page Engagement

Clicks by Type - Clicks-related statistics broken down by type. Available Click types:
- Links, Photos, Video, Button
Daily Reactions - Daily reactions on your Page content broken down by Type. Available types:
- Like, Love, Wow, Haha, Sorry, Anger
Engagement - Engagement-related statistics about one of your Pages.

Page Impressions

Impressions - Impressions-related statistics about one of your Pages.
Impressions by Paid/Non-Paid - Impressions broken down paid and non-paid.
Impressions by Story Type - Impressions broken down by Story-type. Available types:
- Fan, User Post, Page Post, Check-In, Question, Coupon, Event, Mention
Impressions by Age/Gender - Impressions broken down demographics.
Impressions by Location - Impressions broken down location. Available location levels:
- Countries
- Cities
Post Impressions - Impressions-related statistics generated by the Posts from your Page.
Video Views - Views-related statistics generated by the Videos from your Page.
Views by Device - Views broken down by Device used. Available types:
- WWW, Mobile, API

Page Stories

Stories by Type - Stories broken down by type. Available types:
- Total, Fan, User Post, Page Post, Check-In, Question, Coupon, Event, Mention

Page Feedback

Negative Feedback by Type - Impressions broken down by negative feedback types. Available types:
- Hide all clicks, Hide clicks, Unlike page, Report spam
Positive Feedback by Type - Impressions broken down by positive feedback types. Available types:
- RSVP, Link, Like, Comment, Claim, Answer

Page Fans

Daily - Daily Fan-related statistics broken down by Type. Available types:
- Total Fans
- New Fans & Unique
- Removed Fans & Unique

Post Impressions

Impressions Lookup - Impressions-related statistics about one of your Posts.
Post Engagement Lookup - Engagement-related statistics about one of your Posts.

Video

Lookup - Statistics about one of your Videos.
Lookup Daily - Statistics about one of your Videos broken down by day.

Admin

Pages List - Get a List of all Pages you are affiliated with, as well as the permissions for each Page.

Access

To use the Facebook Insights Connector you need a token. We recommend creating a "long-lived" token according to this excellent guide. The token is valid for 60 days and is entered in the Settings menu inside the connector.