Are you ready to take your SEO work to the next level?

On-page SEO

With the SeoTools for Excel add-in you get access to functions that are useful when working with online marketing. For on-page SEO analysis you have functions like HtmlH1, HtmlTitle and HtmlMetaDescription to verify that your pages are correctly setup.

Off-page SEO

SeoTools also comes in handy when looking at off-page SEO factors. Use CheckBacklink to verify that your backlinks are still available.


SeoTools comes packed with integrations for your favorite services. Use the Google Analytics integration to build your own automated KPI reports or Majestic to analyze your backlink profile.


If you're missing something, it's easy to build your own Connector using our easy-to-use XML format to integrate with any external API or service.


Channel the power of SeoTools Connectors into a page crawler. Simply supply the Spider with a list of urls or just a root url - it takes care of the rest.

Other Tools

Excel is an invaluable tool for any online marketer but some features are missing. SeoTools provides you with over 100 helper functions like XPathOnUrl, RegexpFind, DomainAge, SpinText and UrlProperty.


Richard Baxter

Richard Baxter
SEOTools for Excel enables rapid tool prototyping and SEO diagnosis - it's in our consulting toolset at Builtvisible and remains invaluable in our day to day SEO activities.
Dixon Jones

Dixon Jones

If you use Excel on Windows, SEOTools for Excel has no equal. Comprehensive and incredibly powerful, bring all your favourite SEO data straight into your spreadsheet can save hours or even days of legwork. A real life saver, built by one of the most talented programmers in the industry.
Albin Stööp

Albin Stööp

The SeoTools plugin for Excel is definitely one of the most fundamental tools in the modern marketing stack. Its comprehensiveness amazes me every time and I'll always stay as a true user to it.

Latest blogposts

Introducing FileStar

by Niels Bosma

At Bosma Interactive (the company behind SeoTools) we're productivity nerds, always thinking about how we can work more efficiently with our daily tasks. Simply how to get more shit done. A year ago we started to think about how little innovation there has been in the way we work with files since modern desktop computing was introduced. For each “thing” you want to do with a file you need a...

SeoTools 8.0 - With Connector Manager and Spider improvements.

by Niels Bosma

TL;DR In this release we have a bunch of new Connectors that you guys have requested. We also introduce the new Connector Manager where Connectors can be downloaded, installed and updated without having to reinstall SeoTools. There have also been some major updates to the Spider.  Dowload the latest version of SeoTools! Loads of new Connectors Victor and our new colleague Dovydas have been busy with building loads of...

An Innovative Way to Track Page Development

by Victor Sandberg

Tracking the progress of web pages and its content won't raise any eyebrows. There are countless tools available and you can't escape the fact that it takes time for the data to accumulate into a decent sample size. When you finally realize the correct course of action, the opportunity might have passed. But what about going backwards? We've come up with a clever and simple solution to collect web page...

SeoTool 7.0 - Loads of new Connectors

by Niels Bosma

TL;DR It's time for a new release with loads of new Connectors, functions and other improvements. All features are now asynchronous and better support retina displays. We've also made some substantial improvements to the loading time and overall performance. Dowload the latest version of SeoTools! About Pro We have decided to discontinue the freemium model of SeoTools from this version and forward. It's simply not working out with all...

SeoTools v6: Faster, more stable and no ads!

by Niels Bosma

TL;DR We've been working on SeoTools 6.0 for quite a while and there's a lot of new updates. This is probably the largest update we've ever released! Dowload the latest version of SeoTools! Async and Caching MAJOR UPDATE: Most functions incl. Connectors are now asynchronous meaning that they can be stopped and can run in parallell (if the external data source permits it) and won't make it seem...