Are you ready to take your SEO work to the next level?

On-page SEO

With the SeoTools for Excel add-in you get access to functions that are useful when working with online marketing. For on-page SEO analysis you have functions like HtmlH1, HtmlTitle and HtmlMetaDescription to verify that your pages are correctly setup.

Off-page SEO

SeoTools also comes in handy when looking at off-page SEO factors. Use CheckBacklink to verify that your backlinks are still available.


SeoTools comes packed with integrations for your favorite services. Use the Google Analytics integration to build your own automated KPI reports or Majestic to analyze your backlink profile.


If you're missing something, it's easy to build your own Connector using our easy-to-use XML format to integrate with any external API or service.


Channel the power of SeoTools Connectors into a page crawler. Simply supply the Spider with a list of urls or just a root url - it takes care of the rest.

Other Tools

Excel is an invaluable tool for any online marketer but some features are missing. SeoTools provides you with over 100 helper functions like XPathOnUrl, RegexpFind, DomainAge, SpinText and UrlProperty.


Richard Baxter

Richard Baxter
SEOTools for Excel enables rapid tool prototyping and SEO diagnosis - it's in our consulting toolset at Builtvisible and remains invaluable in our day to day SEO activities.
Dixon Jones

Dixon Jones

If you use Excel on Windows, SEOTools for Excel has no equal. Comprehensive and incredibly powerful, bring all your favourite SEO data straight into your spreadsheet can save hours or even days of legwork. A real life saver, built by one of the most talented programmers in the industry.
Albin Stööp

Albin Stööp

The SeoTools plugin for Excel is definitely one of the most fundamental tools in the modern marketing stack. Its comprehensiveness amazes me every time and I'll always stay as a true user to it.

Latest blogposts

SeoTools 10.0 - Google Analytics 4, ChatGPT and more!

by Victor Sandberg

Long time since last update. Thank you for being patient with the rebuilding of our most popular connector, Google Analytics. We have a good mix of new features, connectors, and functions in this release. Dowload the latest version! Recalculate This menu will make it a lot easier to work with connector formulas when recalculations are both time-consuming and costly. In the above example, I've extracted json strings and some cells...

SeoTools 9.7 - Auto-Updater, new Twitter API, Yahoo Finance, and more!

by Victor Sandberg

Long time since last official update! We've got a good one packed with new and updated connectors, added functionality, and bug fixes. Dowload the latest version! Auto-Updater SeoTools will let you know when a new version is available and upgrade automatically. This is especially useful for organisations and users without admin rights. No need to fetch the IT-guy to enter the admin password for the old installer. New Connectors SEO...

SeoTools 9.3 - Formula Converter, reorder fields, predefined headers and more

by Victor Sandberg

We hope everyone is safe and healthy in these crazy times. If you are forced to stay inside and spends hours in Excel, perhaps this update can make your day-to-day stuff a bit easier. Dowload the latest version! New Connectors Advanced Web Ranking Ebay Browse API Oauth refresh tokens The authentication flow has been improved so you will only need to login once and SeoTools will keep you logged in...

SeoTools 9.0 - Lots of improvements, new functions and connectors

by Victor Sandberg

It's been a while since we made an official release. New features and awesome feedback from the Community has kept us busy but we are finally ready for release. This update will be huge, perhaps the biggest in the history of SeoTools for Excel! Dowload the latest version! New Connectors Google Sheets Google Search Indexing Google Suggest LinkedIn Bing Webmaster Tools Bing Ads Bing Maps DataForSEO BuiltWith Sitemap Parser Watson...

Introducing FileStar

by Niels Bosma

At Bosma Interactive (the company behind SeoTools) we're productivity nerds, always thinking about how we can work more efficiently with our daily tasks. Simply how to get more shit done. A year ago we started to think about how little innovation there has been in the way we work with files since modern desktop computing was introduced. For each “thing” you want to do with a file you need a...