Facebook Ads are made up of four levels:
- Ad set
The Facebook Ads Connector allows users to extract statistics about each of the four levels in a specified date interval.
Level - Break down an object based on the sub items in the lower levels. For example, extracting statistics for a campaign broken down by each ad belonging to the campaign.
Period Increment - Break down an object based on smaller time increments. For example, extracting statistics for a campaign broken down by each month or day.
Extract the number of Total or Unique actions for a particular object from each of the four levels.
Extract the reach for each identified frequency for a particular object from each of the four levels.
Extract statistics broken down by one of many methods or demographics for a particular object from each of the four levels. Available breakdowns:
- Age & Gender
- Publisher Platform
It is also possible to combine one of the methods or demographics with Period Increment.
- Website Clicks
- App Store Clicks
- Social Impressions
- Social Reach
- Social Spent
- Social Clicks
- Actions Value
- Cost per Action
To use the Facebook Ads Connector you need a token. We recommend creating a "long-lived" token according to this excellent guide. The token is valid for 60 days and is entered in the Settings menu inside the connector.
This connector suite is open-sourced on GitHub.