Access Google Analytics in Excel

This connector has been updated to support Google Analytics 4.

Google Analytics is one of our most popular Connectors. It offers user-friendly methods of extracting custom metrics straight into Excel. The days of messing around with exported text files and manual filtering are over!

Example of Google Analytics Connector inside Excel



Click on the Google Analytics icon in the SeoTools menu bar, followed by the Login button:
Connecting your account

Select Account

SeoTools uses an Oauth 2 solution which means users are able to chose from a list of all accounts connected to Google, or add new accounts.
Selecting your account

Select Property

Use this property selection window to select a property from one of your accounts.
Selecting your profile


Allows you to easily search and select the right metrics. The explorer also provides a description for every metric that is clicked.
Choosing the metrics


This explorer works the same way as metrics. Select the dimensions that are suitable for the metrics and SeoTools takes care of the rest.
Choosing the dimensions


Adjust the time period of the report.

Setting the time period


Specifies a subset of all data matched in Google Analytics.
Settings filters to use


The Query Explorer also makes it easy to sort the results according to your preferences. Select a metric and the sorting direction.
Sorting the results


Official Documentation

Back to top

Get help with this function in the community →