Are you ready to take your SEO work to the next level?

On-page SEO

With the SeoTools for Excel add-in you get access to functions that are useful when working with online marketing. For on-page SEO analysis you have functions like HtmlH1, HtmlTitle and HtmlMetaDescription to verify that your pages are correctly setup.

Off-page SEO

SeoTools also comes in handy when looking at off-page SEO factors. Use CheckBacklink to verify that your backlinks are still available and GooglePageRank to fetch the PageRanks for multiple urls at ease.


SeoTools comes packed with integrations for your favorite services. Use the Google Analytics integration to build your own automated KPI reports or Majestic to analyze your backlink profile.


If you're missing something, it's easy to build your own Connector using our easy-to-use XML format to integrate with any external API or service.


Channel the power of SeoTools Connectors into a page crawler. Simply supply the Spider with a list of urls or just a root url - it takes care of the rest.

Other Tools

Excel is an invaluable tool for any online marketer but some features are missing. SeoTools provides you with over 100 helper functions like XPathOnUrl, RegexpFind, DomainAge, SpinText and UrlProperty.



Richard Baxter
SEOTools for Excel enables rapid tool prototyping and SEO diagnosis - it's in our consulting toolset at Builtvisible and remains invaluable in our day to day SEO activities.

Dixon Jones

If you use Excel on Windows, SEOTools for Excel has no equal. Comprehensive and incredibly powerful, bring all your favourite SEO data straight into your spreadsheet can save hours or even days of legwork. A real life saver, built by one of the most talented programmers in the industry.

Annie Cushing

I've been using the SeoTools plugin for Excel since its inception, and I'd be lost without it. I use it for so many marketing-related tasks and know that I'm still only using it at a tiny fraction of its full potential. The SeoTools plugin should definitely be a part of every marketer's toolbox.

Latest blogposts

SeoTools 5.1: Installer, Google Search Console, Sistrix and PhantomJs Cloud

by Niels Bosma

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Pull social metrics for multiple accounts

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We often get this question: How can I pull social metrics for multiple twitter/facebook/linkedin accounts at a time? Instead of having to input the url manually for each pull. This is actually quite easy: In the wizard of a connector or integration generate the query as a formula and then replace the literal url with a reference to the first cell in the column of urls. Then use...

Excel as a heatmap

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Today's post is going to be different. While we usually walk through SeoTools functions or explain SEO concepts, I received an interesting question the other day. What's the coolest Excel hack you've seen? While technically not a hack, the easy way out would've been to reply with a SeoTools pitch - instead I asked for some time to mull it over and here's my answer. Excel heatmaps John Nelson at...

Majestic: TrustFlow & CitationFlow

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We've briefly touched on TrustFlow & CitationFlow in our post on link auditing. Since we published that post we've had some questions on what TrustFlow & CitationFlow actually is. In an agency environment there can be hundreds of links to place each month. This can lead to placing content on some sites that may look good at first glance but in reality, the website owner may have used that domain...

Community spotlight: RocketMill

by William Dahlstrom

For digital marketing agency RocketMill, SEOTools for Excel has become a fundamental resource for saving valuable time logged against their clients. We spoke to them about a few of the ways the tool improves their productivity. Meet RocketMill Sussex-based RocketMill emerged into the digital marketing sphere five years ago, beginning life as a team of just three and working with small SMEs. Now, the workforce is 30 strong – with plans...