Are you ready to take your SEO work to the next level?

On-page SEO

With the SeoTools for Excel add-in you get access to functions that are useful when working with online marketing. For on-page SEO analysis you have functions like HtmlH1, HtmlTitle and HtmlMetaDescription to verify that your pages are correctly setup.

Off-page SEO

SeoTools also comes in handy when looking at off-page SEO factors. Use CheckBacklink to verify that your backlinks are still available and GooglePageRank to fetch the PageRanks for multiple urls at ease.


SeoTools comes packed with integrations for your favorite services. Use the Google Analytics integration to build your own automated KPI reports or Majestic to analyze your backlink profile.


If you're missing something, it's easy to build your own Connector using our easy-to-use XML format to integrate with any external API or service.


Channel the power of SeoTools Connectors into a page crawler. Simply supply the Spider with a list of urls or just a root url - it takes care of the rest.

Other Tools

Excel is an invaluable tool for any online marketer but some features are missing. SeoTools provides you with over 100 helper functions like XPathOnUrl, RegexpFind, DomainAge, SpinText and UrlProperty.



Richard Baxter
SEOTools for Excel enables rapid tool prototyping and SEO diagnosis - it's in our consulting toolset at Builtvisible and remains invaluable in our day to day SEO activities.

Dixon Jones

If you use Excel on Windows, SEOTools for Excel has no equal. Comprehensive and incredibly powerful, bring all your favourite SEO data straight into your spreadsheet can save hours or even days of legwork. A real life saver, built by one of the most talented programmers in the industry.

Annie Cushing

I've been using the SeoTools plugin for Excel since its inception, and I'd be lost without it. I use it for so many marketing-related tasks and know that I'm still only using it at a tiny fraction of its full potential. The SeoTools plugin should definitely be a part of every marketer's toolbox.

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