Are you ready to take your SEO work to the next level?

On-page SEO

By installing the SeoTools for Excel add-in your get access to a set of functions that are useful when working with online marketing. For on-page SEO analysis you have functions like HtmlH1, HtmlTitle and HtmlMetaDescription which you can use to verify that your pages are correctly setup.

Off-page SEO

SeoTools also comes in handy when looking at off-page SEO factors. Using CheckBacklink you can verify that your backlinks are still available and with GooglePageRank you can fetch PageRanks for multiple urls at ease.

Integrations

SeoTools comes packed with integrations to other marketing platforms. Use the Google Analytics integration to build your own automated KPI reports or Majestic to analyze your backlink profile. Some integrations are available for free while others require a Pro subscription.

Scrapers

By building your own Scraper using our XML format you can extend SeoTools to integrate with an external API or fetch a particular part of any webpage. SeoTools includes with over 25 open-source scrapers such as Facebook.Likes, Google.Results and Youtube.

Spider

With the Spider you can combine all the features in SeoTools into a powerful webpage crawler. Either supply the Spider with a list of urls or start with a root url.

Other Tools

Excel is an invaluable tool for any online marketer but some features are missing. SeoTools provides you with over 100 helper functions like XPathOnUrl, RegexpFind, DomainAge, SpinText and UrlProperty. Read the documentation for a full function reference.

Testimonials

Dixon

Richard Baxter

builtvisible.com
SEOTools for Excel enables rapid tool prototyping and SEO diagnosis - it's in our consulting toolset at Builtvisible and remains invaluable in our day to day SEO activities.
Dixon

Dixon Jones

Majestic
If you use Excel on Windows, SEOTools for Excel has no equal. Comprehensive and incredibly powerful, bring all your favourite SEO data straight into your spreadsheet can save hours or even days of legwork. A real life saver, built by one of the most talented programmers in the industry.
Dixon

Annie Cushing

Annielytics
I've been using the SeoTools plugin for Excel since its inception, and I'd be lost without it. I use it for so many marketing-related tasks and know that I'm still only using it at a tiny fraction of its full potential. The SeoTools plugin should definitely be a part of every marketer's toolbox.

Latest blogposts

SeoTools 4.3.5 with YouTube metrics!

by Niels Bosma

A small release this time with some new scrapers and bug fixes. New scrapers Youtube Google.AdsenseId Instagram.Followers Twitter.Followers Google.MobileFriendly Got an idea for an API that we should integrate into SeoTools as a scraper? Let me know! Fixes Added Include and Exclude url options in Spider. Defaults for AhrefsRank function. Updated Google Analytics metrics and dimensions. New "depth" option for UrlProperty Fixed formatting bug in Google...

Mobile webpages and SeoTools

by Niels Bosma

There's a a few different techniques for mobile web content adaption. Depending on the technique used by the page you're analyzing you way need to set a user agent so the right page is fetched. If the page in question is build using responsive design you don't need to do anything. But if the pages servers different content based on the user agent you need to change the SeoTools http...

Bulk check Google Mobile Test in Excel

by Niels Bosma

So with mobilegeddon raging around us we need a good way to bulk check all of our websites for mobile friendliness. A perfect job for Excel and SeoTools! Google has released a tool that help test whether a website is considered "mobile friendly" or not. But only for one website at a time. What if we need to bulk check lots of websites to spot the ones we need to...

Get date_to_release from WhoIs

by Niels Bosma

When a domain expires some WhoIs results includes a "date to release". For swedish domains this can look like: Using the functions WhoIs and RegexpFind we can get this date in Excel using SeoTools: =RegexpFind(WhoIs("0081.se");"date_to_release:\s*(\d{4}-\d{2}-\d{2})";1)...

SeoTools 4.3 ā€“ Scrapers, Ahrefs and Adwords

by Niels Bosma

Since it took me two years to release the last version of SeoTools, I wanted to release the next one faster. This one is pumped with new features! TL;DR This release is awesome! Download latest version of SeoTools without delay! Scrapers In 4.3, Iā€™m introducing a concept that I call Scrapers. Scrapers are written using a new XML format that allows you to easily extend SeoTools. A...