Are you ready to take your SEO work to the next level?

On-page SEO

With the SeoTools for Excel add-in you get access to functions that are useful when working with online marketing. For on-page SEO analysis you have functions like HtmlH1, HtmlTitle and HtmlMetaDescription to verify that your pages are correctly setup.

Off-page SEO

SeoTools also comes in handy when looking at off-page SEO factors. Use CheckBacklink to verify that your backlinks are still available and GooglePageRank to fetch the PageRanks for multiple urls at ease.


SeoTools comes packed with integrations for your favorite services. Use the Google Analytics integration to build your own automated KPI reports or Majestic to analyze your backlink profile.


If you're missing something, it's easy to build your own Connector using our easy-to-use XML format to integrate with any external API or service.


Channel the power of SeoTools Connectors into a page crawler. Simply supply the Spider with a list of urls or just a root url - it takes care of the rest.

Other Tools

Excel is an invaluable tool for any online marketer but some features are missing. SeoTools provides you with over 100 helper functions like XPathOnUrl, RegexpFind, DomainAge, SpinText and UrlProperty.



Richard Baxter
SEOTools for Excel enables rapid tool prototyping and SEO diagnosis - it's in our consulting toolset at Builtvisible and remains invaluable in our day to day SEO activities.

Dixon Jones

If you use Excel on Windows, SEOTools for Excel has no equal. Comprehensive and incredibly powerful, bring all your favourite SEO data straight into your spreadsheet can save hours or even days of legwork. A real life saver, built by one of the most talented programmers in the industry.

Annie Cushing

I've been using the SeoTools plugin for Excel since its inception, and I'd be lost without it. I use it for so many marketing-related tasks and know that I'm still only using it at a tiny fraction of its full potential. The SeoTools plugin should definitely be a part of every marketer's toolbox.

Latest blogposts

Community spotlight: RocketMill

by William Dahlstrom

For digital marketing agency RocketMill, SEOTools for Excel has become a fundamental resource for saving valuable time logged against their clients. We spoke to them about a few of the ways the tool improves their productivity. Meet RocketMill Sussex-based RocketMill emerged into the digital marketing sphere five years ago, beginning life as a team of just three and working with small SMEs. Now, the workforce is 30 strong – with plans...

Introduction to Spider

by William Dahlstrom

We've previously touched on the subject of scraping the web in the context of fetching a very specific part from a single page. But what if you're looking to analyze parts of-, or an entire website? Enter the Spider The Spider is an intelligent crawler built right into SeoTools. It lets you run one or several SeoTools functions against an entire website, including all public sub pages and external links....

Link auditing with SeoTools and Majestic

by William Dahlstrom

Auditing your backlinks should be done regularly. It's much easier to proactively make sure Google isn't punishing you than rectifying the situation after the fact. In this article we'll use Majestic to automatically fetch backlinks for our domain and provide domain rankings, hence I'm going to assume you've got that integration all set up within SeoTools. Fetch the backlinks Let's start off by pulling a list of backlinks to our...

Securely compare customer lists from two parties

by Niels Bosma

Say you're negotiating a deal with an external party and to be able to move forward you need to know how many customers do we have in common? Neither party is at this stage interested in sending their list of customers. My solution to this problem is by using the new MdFive function in SeoTools 5.0. MD5 which stands for Message Digest algorithm 5 is a widely used cryptographic...

SqlConnectors - Connect to your data in Excel

by Niels Bosma

Let me tell you about the best secret I sneaked into SeoTools 5.0! This is a life-saving feature that I use almost every day at my day job as a growth hacker. Wouldn't it be nice to be able to access data from your database in a structured and user-friendly way directly in Excel? Say for example that you have a list of user ids (maybe from a custom...