Facebook Ads


Statistics

Facebook Ads are made up of four levels:

  • Account
  • Campaign
  • Ad set
  • Ads

The Facebook Ads Connector allows users to extract statistics about each of the four levels in a specified date interval.

Level Breakdowns

Level - Break down an object based on the sub items in the lower levels. For example, extracting statistics for a campaign broken down by each ad belonging to the campaign.

Period Increment - Break down an object based on smaller time increments. For example, extracting statistics for a campaign broken down by each month or day.


Actions

Extract the number of Total or Unique actions for a particular object from each of the four levels.


Reach Frequency

Extract the reach for each identified frequency for a particular object from each of the four levels.


Statistics Breakdown

Extract statistics broken down by one of many methods or demographics for a particular object from each of the four levels. Available breakdowns:

  • Device
  • Age
  • Gender
  • Age & Gender
  • Country
  • Region
  • Placement
  • Publisher Platform

It is also possible to combine one of the methods or demographics with Period Increment.


Metrics

  • Impressions
  • Reach
  • Spent
  • Clicks
  • Website Clicks
  • App Store Clicks
  • Social Impressions
  • Social Reach
  • Social Spent
  • Social Clicks
  • Actions
  • Actions Value
  • Cost per Action
  • CPC
  • Frequency

Access

To use the Connector you need a Facebook account connected to an Ads account.

  1. The Connector is located under the Social Category in SeoTools main ribbon. Click on Login.

  2. Login with your account and click Okey.


Contribute

This connector suite is open-sourced on GitHub.


See

Official Documentation

Related Functions


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