Access Facebook Ads in Excel

Data results output in Excel

Statistics

Facebook Ads are made up of four levels:

  • Account
  • Campaign
  • Ad set
  • Ads

The Facebook Ads Connector allows users to extract statistics about each of the four levels in a specified date interval.

Level Breakdowns

Level - Break down an object based on the sub items in the lower levels. For example, extracting statistics for a campaign broken down by each ad belonging to the campaign.

Period Increment - Break down an object based on smaller time increments. For example, extracting statistics for a campaign broken down by each month or day.

Statistics Breakdown

Extract statistics broken down by one of many methods or demographics for a particular object from each of the four levels. Available breakdowns:

  • Device
  • Age
  • Gender
  • Age & Gender
  • Country
  • Region
  • Placement
  • Publisher Platform

It is also possible to combine one of the methods or demographics with Period Increment.
Demographics breakdown

Main Fields

  • Impressions
  • Reach
  • Frequency
  • Spent
  • Social Spent
  • Total Actions Value
  • Clicks
  • Unique Clicks
  • Cost per Unique Click
  • CPC
  • CPM
  • CPP
  • CRT
  • Unique CRT

Action Fields

All ads action stats are included and you can find a full list here.

Contribute

This connector suite is open-sourced on GitHub.

See

Official Documentation

Related Functions

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